Norwegian Cruise Line revamps Latitudes loyalty program –

Norwegian Cruise Line today announced a major overhaul of its 16-year-old loyalty program that will bring more perks to customers who take the line’s longer cruises.

The newly named Latitudes Rewards program (a slight change from its old name, Latitudes), will reward customers with one point for every night they spend on one of Norwegian’s 11 ships. Until now, customers have gotten one point for each cruise taken, no matter its length.

The change means customers who sail regularly on seven-night or longer Norwegian sailings will accumulate more points and reach elite status faster than those sailing on shorter three- and four-night sailings.

As part of the change, Norwegian says that customers also can earn additional reward points when booking a high-end cabin such as a suite; when booking nine months or more in advance; or when booking one of the line’s monthly Latitudes Rewards Insider offers.

“The satisfaction and loyalty of our guests is very important to us,” Norwegian CEO Kevin Sheehan says in a statement accompanying the announcement. “Our new Latitudes Rewards program demonstrates our commitment to delivering the highest levels of guest satisfaction while rewarding our loyal guests with enhanced benefits.”

Norwegian tweaks its loyalty program to reward cruisers who take longer cruises.

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