Travel Lessons From the World of Academia –

Try TripAdvisor

Let’s have one vote for it. Ulrike Gretzel, another professor from the University of Wollongong in Australia, had a positive approach to the site. “We consistently find that the main motivation is not to vent or take revenge on a business but rather to help other travelers,” she wrote in an e-mail. “This is good news because it means that most of the review writers have other travelers in mind and try to provide helpful information.

She added not to look at the rankings of hotels, but rather the specific comments: her studies have found little correlation between what commenters write and their numerical assessments.

What Travel professors think about Travel

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